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Foundations - a Whole Systems Approach
Cameron believes that a whole systems approach is necessary in creating organisations and movements to solve the pressing issues of our time. This approach brings coherence to the often disconnected operational activities of an organisation in order to streamline and accelerate its success. His proprietary ten-step framework supports you in quickly identifying and addressing any and all areas of strategic misalignment, and create clarity and cohesion across projects, portfolios, and organisations.
There is nothing worse than a sharp image of a fuzzy concept.
Ansel Adams
Cameron believes that an effective strategy helps you to achieve your purpose with the least amount of money, in the least amount of time, with the least amount of stress. So he works hard, fast, and lean, to ensure that the outcomes achieved are immediately actionable by you and your team.
Everything must be made as simple as possible. But not simpler.
Albert Einstein
A complex adaptive system is a system in which a perfect understanding of the individual parts does not automatically convey a perfect understanding of the whole system's behavior. It should come as no surprise, therefore, that there is a strong relationship between systems of this nature, and wicked problems.
In order to effect systems change, it is first necessary to research the stakeholders, then map the affected system, and finally design a framework that makes that system more effective. Systems design for complex adaptive systems, therefore, requires identifying opportunities for interactions between various known systems, and as such is an iterative and agile process.
At the core of Cameron's systems design process, is a focus on each of these interrelated systems.


Rhetoric never won a revolution yet.
Caroline Chisolm
World positive change at the scale and speed necessary to ensure the ongoing thriving of people and planet requires urgent paradigm shifts in how we approach environmental, social, financial, legal, and technical systems. History proves that while movements may be catalyzed by an individual or entity, that they achieve their aims by activating an entire ecosystem. Cameron can help connect the dots between your stated purpose and an active ecosystem of aligned individuals and organisations, to achieve greater leverage of your collective knowledge towards a shared vision of a better future.